Executive demoWhatsApp Digital Garage ROI Engine
Executive ROI model across Regit’s 600,000 motorist database.
Total database
600,000 users
Email annual revenue
£9,098
WhatsApp annual revenue
£3,855,600
Annual revenue uplift
+£3,846,502
Database audience
50,0001,500,000
Avg lead bounty
£
£5£250
Campaigns per year
124
Email — status quo
Adjustable benchmark
Open rate
%
5%60%
Click-through rate
%
0.5%20%
Conversion rate
%
0.1%10%
Annual leads202
Projected annual revenue£9,098
WhatsApp Digital Garage
Proposed
Delivery rate (fixed)70%
Messages delivered / campaign420,000
Open rate (of delivered)
%
50%95%
Click-through rate (of opened)
%
20%70%
Conversion rate
%
4%15%
Annual leads85,680
Projected annual revenue£3,855,600
Annual revenue uplift
+£3,846,502
WhatsApp Digital Garage vs. email status quo
WhatsApp annual revenue
£3,855,600
Across 6 lifecycle campaigns per year
Monthly yield — Email vs WhatsApp
Projected revenue across a 12-month lifecycle calendar